1. Take the Time to Understand
Your YouTube Viewers
The only way that you will be able to build your brand's
authority on YouTube is by making the kind of videos that
your target audience wants to see. The only way that you
will be able to create videos that will attract your target
audience is if you thoroughly understand your viewers. To
determine the kind of videos and content that your viewers
want to see from your brand you have to brainstorm and
decide on your
ideal demographic. You need to know who
your audience is, their age range, their interests, the kind of
content they enjoy watching, and why that is tuning into
other YouTube channels like yours.
You can start your brainstorming session by doing a search
of relevant keywords to see what kind of videos appear in
the searches. This will allow you to see what other types of
videos are being made based on your niche. Look for videos
that have a high view rate and check out their corresponding
channels to see what their subscriber numbers are.
The more detailed you can get about who your target
audience is, the more you can be sure that you've chosen
the right approach with the videos that you are producing. If
you want to
build your authority on YouTube, then you have
to make sure that you are providing the right kind of content
to attract your target audience and encourage them to
subscribe to your channel. You need to make sure that you
take the time to clearly define your target audience before
you spend the effort in creating videos for your YouTube
channel
