Make Compelling Videos

 Make Compelling Videos

 It's the same for blogging, as it is for Facebook, as it is for Twitter, as it is for YouTube, content is king. In fact, it is even more accurate when it comes to the videos that you create. The only way that you will be able to increase your following on YouTube and build your authority is if you have high-quality videos that spread across other social media platforms is by creating content that is worth sharing. This is where understanding your demographics becomes key. So, what kind of content is worth sharing? As you

 probably already know, the most shareable content are the kinds of videos that are either extremely funny or that appeal on an emotional level in some way. While it can be controversial, these kinds of videos don't bring in the positive results in the say way as the heart-warming stories would. The last thing that you want to create is a boring video where you are standing in front of the camera with a potted plant and filing cabinet in the background, spouting out what makes your product better than all the others in a

monotonous tone. No one is going to find that scenario exciting or funny, and they won't share the video which means that you won't be able to attract new followers or build your authority on YouTube. Instead, you need to try and illustrate just how great your product is in a series of videos and make sure they are entertaining. You’ll need to find the style of videos that will work for your business, which means you’ll have to experiment with your videos until you find what works. Just make sure that the final style that you land on will either present your content in a funny or entertaining way, but ideally, you want to try to incorporate both into your videos